The contract, which will run until the end of 2011, is a worldwide exclusive for Scalextric and will provide them with the image rights to represent Nico Rosberg and 7-times World Champion, and motor racing legend, Michael Schumacher on his return to the F1 circuit. This continues Scalextric’s association of working with the very best in Formula One, including a continuing partnership with Vodafone McLaren Mercedes.
Mercedes GP Petronas recently announced the signing of title partner Petronas, and the team will compete in the 2010 FIA Formula One World Championship with drivers Nico Rosberg and Michael Schumacher as the Mercedes GP Petronas Formula One Team.
A range of exciting new Mercedes GP Petronas Scalextric products will launch during 2010, including the much anticipated 1:64 scale Micro Scalextric GP Legends set and the 1:32 scale Race of Champions Scalextric Start set. Prices to be confirmed.
Paul Chandler, Marketing Manager for Scalextric, commented, ‘We enjoyed a successful partnership with Brawn GP in 2009 and we are pleased to be working together again with the new Mercedes GP Petronas team. We are looking forward to an exciting 2010, with some fantastic new products to look forward to.’
Ross Brawn, Team Principal at Mercedes GP Petronas, added, “We’re delighted to be continuing our partnership with Scalextric. We’re looking forward to the 2010 Formula One season with great optimism and we are also extremely excited about the new Mercedes GP Petronas Scalextric product range”.
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